Wondercap
Making it wonderful
We thrive on the challenge of creating new brands and building compelling stories that engages a diversity of audiences. With 25 years experience specialising in the architectural, interior design and construction sectors, Wondercap approached us to provide strategic design and marketing solutions for their highly technical Australian and USA commercial and residential markets — Challenge Accepted!
The Wondercap story is one of Australian spirit and design innovation. We developed a marketing playbook that identified key insights, market gaps, and strategies to stop the leak! We worked with this proud Australian manufacturer to help communicate their point of difference in a flooded market.
From printed brochures to packaging, to several websites targeted to different geographies, as custodians of this brand we continue to bring a keen attention to detail which reflects the innovation of these products. Within the first week of launching the new Wondercap website designed and developed by us, we saw an amazing 3024% increase in traffic boosted by our strategic sales and marketing initiatives!
Scope
Brand Strategy
Marketing Strategy
Creative Direction
Social Media
Website Design & Development
“We reached out to The Initiative to provide us with strategic design and marketing solutions for our highly technical Australian and USA commercial and residential markets.
The Initiative provided us with more than we could ever wish for.
From branding, to strategy and marketing, to website building, to social marketing, The Initiative was there to help us each step of the way. Tamara’s eye for detail and passion to make your brand succeed is unmatched. We are so happy that we chose The Initiative and would recommend them to anyone looking for design and marketing services.”
Les Howson — CEO, Wondercap
