Virotec
Positive impact through design

As initiators our role extends beyond pretty colours and fancy pictures — over the years we have had the privilege of working with a diverse range of clients including the ground breaking environmental technology and applied science company Virotec (who are literally saving the planet everyday).

Our passion is communications design and working with a pioneering client such as Virotec strategically delivering the right technical message is paramount. From identity and brand messaging to product development, technical reports and white papers, The Initiative has worked with Virotec since 2017 helping them to define context and deliver the right message. 

The genesis of the brand is Helvetica one that has been synonymous with health and humanity for decades. It also talks to the brand maturity (you don’t use Helvetica unless you know what you’re doing). The strength of the Viro starts to let the audience know, that the brand is ready to talk environmental, the tec enables it to engage in the right conversation to close the deal and get the job done. The ever evolving, organic orb asset is the perfect balance to suite.