WRK+
It’s work plus so much more.
Wrk+ transforms companies into great places to work. The Initiative was commissioned to create a high performance brand strategy and identity that embodies the Wrk+ values and develop multiple print and digital touch-points. The brand was created around the notion of ‘consciously human’. A human who communicates consciously is smart but is humble, determined yet transformative.
The brand value is articulated through a human context at the centre of every conversation. For the past 10 years, we’ve worked alongside the team as the business has grown and evolved.
This long-term relationship has seen us develop not only the brand itself, but every touch-point from print to digital, research white papers and the Annual Best Places to Work Study Publication which has a circulation of 2 million through The Australian Newspaper.
Scope
Logo Design
Marketing Strategy
Brand Positioning
Brand Curation
Tone Of Voice
Visual Identity
Naming
Collateral
Website Design
Website Development
Brochure Design
Social Media
Content Creation
Product Development
“To say we recommend The Initiative would be an understatement. We worked with them for nearly 10 years and we are continually impressed with their ability to develop fresh, bespoke solutions aligned to our business needs every time.”
Zrinka Lovrencic — CEO, WRK+
