On Form is a contemporary Pilates and Wellness Studio located in a new landmark development on the stunning NSW South Coast. On Form approached us to create a brand that would allow them to increase awareness within the community delivered in a way that reflects the architecture of the development and coastal lifestyle of the wider region.

A strong yet human logotype captures the essence of form and movement balanced by warm, coastal inspired tones. Bringing these two notions together meant that we could be bold and confident with the use of type but also light and feminine with the supporting elements delivering a sense of individuality and differentiation within the marketplace.