Marques Interior Services, a well-established leader in intelligent commercial interiors, engaged The Initiative to reposition and redesign their brand to align with their business vision for future growth. 

As an integrity lead business, the brand story needed to reflect the balance between Marques’ highly recognised, yet outdated legacy brand aesthetic and their vision of a modern, feminine aesthetic that could seamlessly evolve across digital, social and print platforms.

Inspired by their diverse portfolio and with the intention to encapsulate the essence of the Marques elegance, melding it with a sleek, modern sensibility, we introduced a cursive M monogram that features throughout the identity, serving as a statement across all touchpoints. Utilised as a signature element, the M embodies Marques’ voice and message.

Distinctively different, the brand identity is crafted to feel layered and diverse, rather than uniform and monolithic and to be experienced as if it is a carefully curated item of heritage.