With a reputation for meticulous quality, Mammoth Projects has a proven track record of successfully delivering complex, high end architectural construction projects. Over the past nineteen years, Mammoth have completed over 1000 projects across Australia, refining their process to the rigorous standards they hold today.

With an existing brand identity, Mammoth approached The Initiative to strategically evolve and elevate the brand to reflect their diverse scope of projects. Like Mammoth, our approach was holistic. We re-examined the brand from every angle to find opportunities to reposition Mammoth as a clear leader in their space. The Initiative worked alongside Mammoth Projects to successfully refresh their positioning and brand expression. Through considered art direction, crafted storytelling and consistent implementation across all digital, print and construction touchpoints which has resulted in a huge 86% increase in website traffic and 32% increase in social content engagement.