Deploy Security
Ready, set, deploy.
Deploy is an intelligent cloud based surveillance organisation who are driven by providing rapidly deployable surveillance and security whenever and wherever their client needs it. The Initiative was appointed to rebrand the organisation and help Deploy realise their vision of showcasing their technology and being a key differentiator in the sector.
Through an intensive briefing process, we developed a bold approach for the new generation of Deploy. The brand is anchored by a large bespoke wordmark, secured with a unique green arrow symbolising their responsiveness and progressive ethos – a vast shift from the traditional blue used by most security organisations.
Brand language was also evolved to attract a new generation of customer. The brand suite will be deployed across all digital touchpoints, print and livery to create a cohesive and bold identity.
Scope
Brand Strategy
Brand Curation
Marketing Strategy
Creative Direction
Editorial Design
Brochure Design
Digital Design
Copywriting
Social Media
Website Curation
“A massive thanks to Tamara Sheeran from The Initiative, you are an amazing designer and your work is outstanding. Your ability to understand Deploy and what we we want to achieve has made the process so much easier than it could have been.”
Shane Johansen — Sales Director
