Great liberty exists when we avoid trying to run with the pack.  

Didier is Australia's leading furniture design studio. Didier creates unique and beautiful furniture conceived with an authentic narrative and delivered by engineering brilliance. The brand celebrates the close connection between people and the objects they love and believes good design enhances lives.

Merging furniture design with art is what makes the Didier Design Studio tick. Design is more than simply an object for Didier, it is a story, a place or an inspiration, and it is this that adds a cerebral richness to the Studio’s ethos and output.

With an evolving collection, the brand required a strategic plan of action to enable the business to achieve its future goals of increased brand awareness, brand value and market share. Embracing growth and the openness to experience it, Didier Studio has recently engaged The Initiative to help take the brand into a new era through an exploration of adjacencies and evolution of new tendencies.